Wear it like a Mum Sponsored by Boden… celebrating Mums as stylish women!

Held at the beautiful Home House, 100 guests were treated to a Champagne and canapés reception in the Front Parlour. This was followed by a panel discussion with Lauren Laverne discussing Modern Motherhood and What It Means Today – including Q&A and Facebook live, styling sessions by Boden Fashion followed by a network and shopping session.
The brief was to challenge the negative connotation of ‘mumsy’ and ‘mumsiness’ (The OED defines this as ‘frumpy’ and ‘unfashionable’). We commissioned a study of 2k mums around the country and found that only 8% used the phrase in a positive way. An attitude reinforced by the media, we want to turn this connotation on its head, reclaiming it and making it positive.

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